An identity that holds up everywhere.
Strategic identity work for businesses that need to stand out. Logos, colour systems, and brand guidelines built with purpose, and designed to still make sense on your business card, your packaging, and your website at the same time.
A logo alone isn't a brand identity. Here's what an identity project actually includes.
Primary logo, plus variations
Your main logo, a simplified version for small spaces, and an icon-only mark for profile photos and favicons.
Light and dark versions
Versions built for both light and dark backgrounds, so the logo holds up on your website, packaging, or a dark social post equally well.
A defined colour palette
Primary and secondary colours specified in HEX, RGB, and CMYK, so print and screen always match.
Typography selection
Headline and body fonts chosen to fit the brand, with guidance on how and where to use each.
A brand guidelines document
One reference document covering logo usage, colour, type, and spacing rules, so anyone applying the brand later stays consistent.
Export files you actually own
Editable source files (AI or equivalent) plus ready-to-use PNG, SVG, and PDF exports, delivered outright, no ongoing licensing.
A brand only works if it's consistent everywhere someone sees it.
Business cards & stationery
Letterheads, invoices, and cards that look like they belong to the same business as the website.
Social media templates
Profile images, cover graphics, and a simple post template so your feed looks intentional, not improvised.
Packaging & signage
Labels, packaging, and physical signage applications, the way we built Chitenje Café's packaging system.
Vehicle & collateral graphics
Livery, banners, and printed collateral applied consistently, the way IBEX's identity carries across their fleet.
Ready to build a real identity?
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